Tomorrow we will once again meet at Interlift 2025, the leading international trade fair for our industry. A place where major innovations are presented and, at the same time, the perfect occasion to reconnect with customers and open new opportunities for collaboration.

But getting there requires a long journey that starts well in advance: months of planning, strategic decisions, and teamwork. Want to know how we build our presence at this major event? Let’s tell you!

Preparation that starts two years ahead

Our preparation for this edition of Interlift began right after the previous one, two years ago. The first major decision —the location and size of the stand— was taken then, and from there all the other tasks followed: internal meetings, technical visits, coordination with the organizers, and countless details ranging from logistics to the creativity of the design.

With the fair moving to Nuremberg this year, the challenge has been even greater. Some of our colleagues traveled there beforehand to coordinate key aspects on-site. Everything is managed from our headquarters in Valencia, in close collaboration with the fair organization.

How we choose what solutions to showcase

We have a broad portfolio and customers with very different needs. That is why one essential part of the work is deciding which products and services to present to visitors. The key lies in striking a balance between the available space, the innovations we want to highlight, and the expectations of those who visit us.

The first product meeting for Interlift 2025 was held in April, six months before the fair. From there, ideas, priorities, and concepts emerged, which were later refined across departments. And although it may seem surprising, the first steps are always highly creative: brainstorming sessions where everything is possible, even “science fiction” proposals that often become real projects.

A true team effort

The preparation for this fair would not be possible without the effort and commitment of our team. Almost every department is involved, and each one contributes its best to ensure everything fits together.Sales defines the objectives and selects the key products; Marketing designs how we want to present ourselves; Engineering and Orders turn ideas into concrete solutions; Logistics ensures everything arrives on time; and Finance makes sure we stay within budget.

The final stretch: setup and staging

Five days before the opening, we will travel to Nuremberg to begin the setup. This is the moment to bring all the planning to life: assembling the stand, placing the products, and adjusting the final details. We want our space to speak for itself when the doors open: technology, adaptability, innovation, service, and proximity.

All set for Interlift 2025 – see you there?

This edition is the perfect chance to reconnect with those who already trust us and to reach those who don’t yet know us, presenting our wide range of elevator solutions, modernizations, and components – showing that we can be their best partner for the future.

If you are attending Interlift 2025, visit us in Hall 4-A, Stand C200. We look forward to meeting you and sharing our solutions with you.